Believe it or not, a couple of Beulah London's fans are none other than Kate and Pippa Middleton, as well as Princess Catherine. Although this line is certainly fit for princesses, the most important thing about this luxury ethical fashion brand, for us, is its important cause.
"Having witnessed the harrowing effects of human trafficking and sex trade, we felt moved to raise awareness of this important issue," writes founders Natasha and Lavinia. "With no formal training in fashion, we hit on an idea of launching an ethical fashion label with a transparent supply chain, focused on timeless and effortless elegance."
Beulah London offers clothing and accessories. On their website, you can check out their designs by occasion -- either cocktail, day, evening or print. All are beautiful creations that give a different, more high-end light to what we typically imagine as ethical fashion.
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Ethereal Ethical Fashion
Beulah London Counts Princesses as Their Customers But Cause is Still Key
Trend Themes
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3. Designing for Various Occasions - Disruptive innovation opportunity: Curate fashion collections that cater to specific occasions, offering unique and elegant designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate ethical and sustainable practices into fashion production processes.
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3. Event Planning - Disruptive innovation opportunity: Collaborate with fashion designers to provide curated collections for specific events and occasions.