Bettinardi Golf, a Chicago-based company specializing in precision golf equipment, has officially released its new INOVAI and BB series production putter line, both of which are set to launch in 2022
Made using Bettinardi's high-quality milling technologies, these new putters are targeted towards serious golfers seeking to get a leg up on their competition. Arriving in both left and right-hand versions, the new BB series reiterates the previous BB1 models. The BB46 utilizes a newly shaped mid-mallet with a crown line, tight precision-milled radiuses, and a single bend shaft. Meanwhile, the INOVAI 6.0 and 8.0 models come equipped with Aggressive Flymill face milling and a graphite gray PVD finish.
"We are now able to enter the ever-growing compact mallet segment with all of the performance characteristics that our Tour players have asked for. This new model is a game-changer for the Bettinardi brand, and we cannot wait for players of all calibers to put this new design into play," said Vice President Sam Bettinardi.
Precision Milled Golf Putters
Bettinardi Golf Releases High-End INOVAI and BB Series Putters
Trend Themes
1. High-quality Golf Equipment - The trend towards high-end and precision golf equipment provides opportunities for disruptive innovation in the golf industry, including the development of new materials and manufacturing processes.
2. Customized Golf Equipment - Customization of golf equipment, not just in terms of design but also in terms of fit and performance, is a growing trend that creates opportunities for software and analytics-driven solutions.
3. Compact Mallet Design - The trend towards compact mallet-style putters, as seen in the new BB series from Bettinardi Golf, offers opportunities for companies to innovate designs that combine performance with aesthetic appeal.
Industry Implications
1. Golf Equipment Manufacturing - The golf equipment manufacturing industry can focus on developing new materials and manufacturing techniques that can improve the performance and customization of golf equipment.
2. Golf Retail and E-commerce - The growing trend towards high-end golf equipment, customized solutions, and online shopping has presented opportunities for the retail and e-commerce sectors, not just in golf but also in other sports industries.
3. Analytics and Software Development - The growing trend towards customization and performance optimization in golf equipment presents opportunities for analytics and software companies to develop solutions that can help golfers enhance their game.