When "Quitter's Day" rolls around in January, it's a time when people are likely to give up on their newly set intentions and goals, and rather than making people feel pressured and guilty, KIND Snacks is teaming up with actress Lana Condor on a wellness-focused pop-up called Better You by Lana. This one-day-only immersive pop-up in LA is launching on Quitter's Day and it invites people to forgivingly release the New Year's resolutions that are no longer serving them.
"It is nearly impossible to start the year without the overwhelming pressure and noise of our 'eat this, not that' culture that escalates each January," said Osher Hoberman, Chief Marketing Officer at KIND, and with this activation, the brand wants people to trust their taste buds. The first 100 people in line will get a custom gift from Lana and KIND, while supplies last.
Reconsidered Resolution Pop-Ups
KIND's Better You by Lana Pop-Up is Launching on Quitter's Day
Trend Themes
1. Wellness-focused Pop-up - KIND Snacks and actress Lana Condor collaborate on a Better You by Lana pop-up, providing an immersive experience for people to release their abandoned New Year's resolutions.
2. Quitter's Day Activation - KIND Snacks launches the Better You by Lana pop-up on Quitter's Day, allowing individuals to let go of resolutions that no longer serve them.
3. Release of Resolution Pressure - Better You by Lana pop-up aims to alleviate the overwhelming pressure of New Year's resolutions by encouraging people to trust their taste buds instead of following strict dietary guidelines.
Industry Implications
1. Health and Wellness - The Better You by Lana pop-up offers a unique opportunity for brands in the health and wellness industry to engage with consumers and promote self-care.
2. Pop-up Retail - The collaboration between KIND Snacks and Lana Condor showcases the potential for pop-up retail experiences to create interactive and memorable moments for customers.
3. Food and Beverage - KIND brings attention to the food and beverage industry by encouraging individuals to explore their taste preferences and move away from restrictive diet culture.