New Jersey-based brand Better Than Milk is introducing itself to the world with a new line of alternative milk products that are made with spring water from the Lessini Mountains of Northern Italy. The organic vegan beverages are available in a range of varieties, including Almond Drink, Rice Hazelnut and the Unsweetened Rice + Calcium Drink.
The milk alternatives are made with just a few simple ingredients—in the case of Better Than Milk’s Oat Drink, the list includes just spring water, organic oats, organic sunflower and safflower oil, plus sea salt. All of the beverages are free from dairy, soy, sulfites, artificial flavors, cholesterol and carrageenan.
The shelf-stable products are packaged in recyclable cartons that have caps made with renewable sugarcane.
Responsibly Sourced Milk Alternatives
Better Than Milk's Drinks are Made with Italian Spring Water
Trend Themes
1. Sustainable Packaging - The use of recyclable cartons and renewable sugarcane caps presents an opportunity for the packaging industry to embrace more sustainable practices.
2. Plant-based Alternatives - The introduction of Better Than Milk's alternative milk products highlights the growing trend of plant-based beverages and the potential for innovation in this sector.
3. Clean Label - The emphasis on simple, organic ingredients in Better Than Milk's products reflects the consumer demand for transparency and clean label products, opening up opportunities for companies in the food and beverage industry.
Industry Implications
1. Packaging - The use of recyclable materials and renewable alternatives in packaging materials provides an opportunity for the packaging industry to meet the demand for sustainable solutions.
2. Plant-based Food - The increasing popularity of plant-based alternatives in the food and beverage industry creates an opportunity for companies to develop innovative plant-based products.
3. Food and Beverage - The clean label trend showcased by Better Than Milk's products presents an opportunity for companies in the food and beverage industry to respond to consumer demand for simple, organic ingredients.