Sugarfina recently introduced a collection of better-for-you gummy bears in collaboration with Pressed Juicery that takes inspiration from its popular juice flavors. These all-new confections are not only all-natural but also non-GMO, free from fat, enriched with vitamins and made with 30% less sugar than traditional gummy bears.
The new gummy bears are offered in flavors like Roots Juice, which gets its brilliant color from beetroot juice concentrate, Citrus Juice with a pineapple-lemon flavor and Vanilla Almond, based on Pressed Juicery's vanilla almond milk.
In keeping with the juice-inspired theme, the sweets are packaged in tall bottles in large, medium and shot-sized containers. Sugarfina also offers a 7-Day Gummy Bear "Cleanse" inspired by popular juice cleanse packages.
Better-for-You Gummy Bears
Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats
Trend Themes
1. Better-for-you Gummy Bears - Disruptive innovation opportunity: Creating healthier alternatives to traditional candy products.
2. Juice-inspired Treats - Disruptive innovation opportunity: Infusing popular juice flavors into confectionery products.
3. Gummy Bear 'cleanse' - Disruptive innovation opportunity: Capitalizing on the popularity of juice cleanses by offering gummy bear versions.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry.
2. Health and Wellness - Disruptive innovation opportunity: Catering to health-conscious consumers by offering nutritious candy alternatives.
3. Packaging - Disruptive innovation opportunity: Designing unique and appealing packaging for candy products inspired by other beverages.