Rule Breaker Snacks made a name for itself by sharing vegan-friendly, allergen-free in the form of brownies and blondies made with a base of chickpeas and no preservatives—now, the brand is expanding upon its clean and wholesome snack offerings with a line of better-for-you bites.
The Rule Breaker Bites are being introduced on Kickstarter as Rule Breaker Snacks' second product line. While consumers have come to know and love its brownies and blondies, these new products introduce bite-sized versions in three flavors: Birthday Cake, Deep Chocolate Brownies and Chocolate Chunk Blondies. These all-new bite-sized snacks are 100% plant-based, gluten-free, dairy-free, Kosher, non-GMO and nut-free, so that they are safe to send with kids to school.
With many people seeking out free-from snacks, the Kickstarter campaign is already rapidly approaching its initial crowdfunding goal.
Free-From Snack Bites
Rule Breaker's Better-for-You Bites are Vegan, Nut-Free, Gluten-Free & More
Trend Themes
1. Free-from Snacks - Opportunity for disruption in the snack industry by providing vegan-friendly, allergen-free, and healthier options for consumers.
2. Plant-based Snacks - Increasing demand for plant-based snacks offers a potential area for innovation and growth in the snack industry.
3. Crowdfunding for Food Products - Use of crowdfunding platforms to launch new food products has become a popular trend in the food industry.
Industry Implications
1. Snack Food - Opportunity for snack food companies to expand offerings to include free-from and plant-based snacks.
2. Food Manufacturing - Opportunity for food manufacturers to create new and innovative products using alternative ingredients.
3. Crowdfunding - Crowdfunding platforms can provide opportunity for entrepreneurs and start-ups to launch and test new food products before investing in full-scale production.