Protein meals, snacks and drinks are popping up on menus and shelves, and for consumers who are looking for clean, purposeful ingredients and are wary of overly processed formulas, Born Simple launched Better Bowls. This new range of premium boxed meals provides real, nourishing ingredients with at least 20 grams of protein per serving.
Born Simple Better Bowls launched early in Walmart and on Amazon, and they proved to be a hit, particularly with Gen Z and Millennial consumers. Born Simple took what consumers loved, then made it better with double the chicken, new curated seasoning blends and enhanced taste and texture in four flavors: Chipotle Chicken Bowl, Ultimate Mac + Cheese, Thai Style Chicken Bowl and Teriyaki Chicken Bowl. Best of all, these flavor-packed, nourishing meals are ready in 60 seconds.
60-Second Protein Bowls
Born Simple Better Bowls are Fueled by Real Ingredients
Trend Themes
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Convenient High-protein Meals — The rise of quick, high-protein meal options caters to health-conscious consumers seeking nutritionally dense, on-the-go solutions.
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Clean Ingredient Demand — There's an increasing demand for meal products made with simple, transparent ingredients, appealing to consumers avoiding heavily processed foods.
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Gen Z and Millennial Preferences — Capturing the buying power of younger generations, brands focus on crafting innovative, flavorful meal solutions that align with their dietary values and fast-paced lifestyles.
Industry Implications
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Prepared Meal Sector — The prepared meal industry is thriving on innovations that prioritize speed, nutrition, and flavor without compromising on ingredient quality.
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Functional Food Products — Functional foods are growing in popularity, especially products that offer specific health benefits, like high-protein content, alongside convenience.
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Online Grocery Retail — Digital platforms such as Amazon are becoming crucial for food brands to reach consumers seeking easy access to diverse and health-focused meal options.