SeaWorld, Busch Gardens, Adventure Island, and Aquatica join forces to introduce the Best Year Ever campaign, which is essentially a pass program for Floridan locals. The campaign is segregated into four different tiers of services -- there is the Bronze pass, the Silver pass, Gold pass, and Platinum pass. The prices start off at $9.99 per month and raise with each selected tier. The Bronze pass allows members to save on parking, dining, and more, the Silver pass comes with unlimited admission, free parking services, an additional guest ticket, and benefits.
The Gold pass is the most popular option with the best value, it comes with free preferred parking services, two additional guest passes, larger discounts, annual PhotoKey, animal encounters, and more. The most elite is the Platinum pass, which features unlimited admission to all SeaWorld and Busch Garden locations across the nation, free ride privileges, reserved seats, and more.
Amusement Park Membership Programs
The Best Year Ever Campaign is a Pass Program for Various Parks
Trend Themes
1. Amusement Park Membership Programs - Amusement parks are introducing membership programs to attract and retain local customers.
2. Tiered Pass Programs - Amusement parks are offering different tiers of pass programs with varying benefits and prices.
3. Value-added Benefits - Amusement park membership programs are providing additional benefits such as free parking, discounts, and special privileges.
Industry Implications
1. Hospitality and Entertainment - The hospitality and entertainment industry can leverage amusement park membership programs to boost customer loyalty and revenue.
2. Travel and Tourism - The travel and tourism industry can explore partnerships with amusement parks to create exclusive pass programs for tourists.
3. Marketing and Promotions - Marketing and promotions companies can assist amusement parks in designing and implementing effective membership programs to attract new customers and increase engagement.