Willamette Valley Pie Company, also known as WV Pie Co., recently launched a new brand called BerryFields.
The BerryFields lineup consists of freeze-to-thaw sandwich pastries filled with almond butter and either mixed berry, strawberry, or grape flavors. Each of these little hand pies is wrapped in an all-butter crust and contains four grams of protein per serving.These mini pies are largely designed for busy families who want to be able to provide wholesome, allergy-friendly snack options for their kids. As Willamette Valley Pie Company CEO Austin Kelly explains in a recent press release, "Since vertically integrating from a family farm in 2001, there is nothing more important to us than using real, sustainably sourced and clean label ingredients you can feel good about giving to your family."
Almond Butter Hand Pies
The New BerryFields Pies Feature Almond Butter and Sweet Fruit
Trend Themes
1. Allergy-friendly Snacks - The demand for snack options that cater to those with food allergies presents an opportunity for companies to develop innovative snack products.
2. Sustainable Sourcing - Consumers are increasingly interested in knowing where their food comes from and the impact it has on the environment. Companies can disrupt the market by focusing on sustainable and transparent sourcing practices.
3. Freeze-to-thaw Foods - The popularity of freeze-to-thaw foods is a trend that is expected to grow, as more consumers seek convenient and easy-to-prepare food options that maintain their nutritional value.
Industry Implications
1. Snack Foods - There is an opportunity for snack food companies to develop new products that cater to the needs of consumers with food allergies, such as these almond butter hand pies.
2. Sustainable Agriculture - Companies that focus on sustainable and transparent sourcing practices can disrupt the agriculture industry by catering to the growing demand for socially responsible and environmentally conscious food production.
3. Frozen Foods - The rise in popularity of freeze-to-thaw foods presents an opportunity for companies to develop innovative frozen food products that are convenient and easy to prepare while maintaining their nutritional value.