Adult consumers desiring better-for-you options are actively seeking zero-sugar candies that offer guilt-free indulgence without compromising on taste or quality, and at the Sweets & Snacks Expo 2023, Joyride's Berry Gummy Guppies stood out. These fish-shaped gummy treats are free from sugar, as well as artificial sweeteners, flavors and preservatives. Rather than sugar or artificial sweeteners, these gummies use allulose, plus a mix of natural flavors from blackberry, raspberry and cherry.
These plant-based candies boast 80 calories per bag and beyond their better-for-you, plant-based and zero-sugar benefits, the gummies help consumers prioritize their health while satisfying their craving for comforting treats that evoke fond childhood memories. The demand for these kinds of candies expresses how aware consumers are of the detrimental effects of excessive sugar consumption, and their desire for well-balanced lifestyles.
Zero-Sugar Fish Gummies
Joyride's Berry Gummy Guppies Use Allylose as a Sweetener
Trend Themes
1. Zero-sugar Candies - As the demand for guilt-free indulgence is growing, companies that can offer tasty and healthy zero-sugar candy alternatives are positioned for disruptive innovation opportunities.
2. Allulose as a Sweetener - As a natural low-calorie sweetener, allulose is gaining attention from health-conscious consumers and presents opportunities for disruptive innovation in various food and beverage industries.
3. Better-for-you Snacks - As consumers prioritize their health and seek healthier snack alternatives, there is a growing demand for plant-based and zero-sugar snacks, presenting opportunities for innovative companies to meet that demand.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can capitalize on the demand for zero-sugar candies by developing innovative products using natural sweeteners and better-for-you ingredients.
2. Food and Beverage Manufacturing - Allulose presents opportunities for disruptive innovation in various food and beverage industries as a natural low-calorie sweetener that can be used in place of traditional sugars and artificial sweeteners.
3. Snack Manufacturing - As consumers seek healthier snack alternatives, snack manufacturers can take advantage of the demand for plant-based and zero-sugar snacks by creating innovative products that meet this demand.