The newest addition to Method's range of body washes is a fruity berry body wash that's perfectly refreshing for summer. The Method Berry Balance Body Wash goes beyond traditionally used berry scents—like strawberry, blueberry or raspberry—and explores the exotic scents of açai, mulberry and goji berries.
The cruelty-free body cleanser boasts a naturally derived formula that's packed with nourishing, nutrient-rich ingredients to support skin health. The smoothie-like scent is a refreshing and indulgent addition to Method's range of functional body wash fragrances, which also include scents that are energizing, relaxing, peace-inspiring or detoxifying.
During a time of uncertainty, consumers are bolstering their self-care rituals with products that have scents and textures that are extra luxurious and comforting.
Refreshing Berry Body Washes
Method's Berry Body Wash Shares the Scent of Goji, Mulberry & Açai
Trend Themes
1. Exotic Berry Scents - Exploring the use of exotic berry scents like açai, mulberry, and goji berries in body washes presents a disruptive innovation opportunity in the personal care industry.
2. Naturally Derived Formulas - The growing demand for body washes with naturally derived, nourishing ingredients opens up a disruptive innovation opportunity for the skincare industry.
3. Luxurious Self-care Products - As consumers seek extra luxurious and comforting products for their self-care rituals, there is a disruptive innovation opportunity in creating body washes with indulgent scents and textures.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of using exotic berry scents in body washes to create unique and appealing products.
2. Skincare - Skincare companies can tap into the demand for body washes with naturally derived formulas to meet the growing consumer preference for clean and nourishing products.
3. Wellness - In the wellness industry, there is an opportunity to develop luxurious self-care products, including body washes, that provide a sense of comfort and indulgence for consumers.