The cult-favored beauty brand Glossier has added Berry Balm Dotcom to its lineup, offering consumers a shimmering and moisturizing lip gloss that features a slight tint for a more natural look.
The product remains one of the brand's top-selling items and currently arrives in seven flavors including mango, cherry, birthday, mint and coconut. This new product was made with real ingredients, like beeswax, rosemary and fruit extract -- all of which provide nourishment and moisture when applied. According to the brand, the scent of the product was inspired by "wildberries, homemade jam and a sunset picnic." What's more interesting is that in addition to applying the product on one's lips, Glossier's Balm Dotcom can offer a scent-filled pick-me-up.
Shimmering Berry-Scented Lip Balms
Berry Balm Dotcom is the Newest Scent from Glossier
Trend Themes
1. Shimmering Lip Gloss - Disruptive innovation opportunity: Develop an all-natural, shimmering lip gloss with unique scent combinations to appeal to trend-conscious consumers.
2. Moisturizing Lip Balms - Disruptive innovation opportunity: Create moisturizing lip balms with natural ingredients and a slight tint to cater to consumers seeking a more natural and nourishing lip care option.
3. Scented Lip Care Products - Disruptive innovation opportunity: Introduce scented lip care products that offer both moisturizing benefits and aroma therapy, providing consumers with a refreshing and aromatic experience.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Innovate in the beauty and personal care industry by developing unique lip care products that combine nourishment, hydration, and trendy scents to meet the evolving demands of consumers.
2. Natural and Organic Skincare - Disruptive innovation opportunity: Capitalize on the growing trend of natural and organic skincare by creating lip care products that feature real ingredients and are free from harmful chemicals and artificial fragrances.
3. Aromatherapy and Wellness - Disruptive innovation opportunity: Merge aromatherapy and wellness with lip care products by designing scented balms that offer both lip hydration and mood-enhancing scents to promote relaxation and well-being.