Bernadette Pascua's pencil and watercolor illustrations showcase the latest from designers like Miu Miu and Celine on paper. The designs put out by these international fashion houses are usually delivered to the public in the form of photo shoots. Pascua's work has reinterpreted this norm.
The New York-based artist originally studied textiles. After completing her Bachelor of Fine Arts at the Fashion Institute of Technology, she returned to her passion for drawing. Her exposure to various high end designers as a student shaped her hand made prints, leading in part to her publication in W, Vogue and Glamour.
Pascua's images display seasonal pieces in an almost theatrical manner, showcasing the many ways in which women often envision themselves within couture apparel.
Couture Watercolor Illustrations
Bernadette Pascua Masters Fashionable Art Medium
Trend Themes
1. Handmade Fashion Illustrations - There is a market for unique fashion art mediums like handmade illustrations that can appeal to high-end fashion houses, consumers, retail stores, and publishers.
2. Innovative Fashion Presentations - Developing innovative ways other than photo shoots to present and market haute couture designs for international fashion houses and emerging designers can create new business opportunities in art, fashion and marketing industries.
3. Multimedia Talent Representation - To represent and promote artists with diverse talents, including fashion illustration and photography, multimedia agencies can expand their portfolio to attract clients and create new streams of revenue.
Industry Implications
1. Fashion - The fashion industry can collaborate with artists to create compelling presentations of haute couture designs, diversify product lines, and build up a more complete body of work around collections and collaborations.
2. Art - Art galleries or other creative spaces can leverage the interest in demand for unique and handmade art forms to showcase, exhibit, and sell the artwork of fashion illustrators and other multidisciplinary artists.
3. Media - Fashion and art bloggers, social media influencers, and magazine publishers can feature handmade fashion illustrations to diversify content, and and create new revenue streams via partnership and advertisement deals.