If you've ever wondered about underground fashion trends, the Spirit of Fashion Fair in Berlin is the place to find out.
The tradeshow, Berlin Rockt Die Welt, is taking place right now at the Arena Berlin, running from January 11-13, 2008.
The event is dedicated to showcasing the best fashion and lifestyle collections from budding designers and creations that go beyond mainstream designs. Four fashion shows will take place over the three day event, filled with elements reflective of Germany's upbeat, energetic lifestyle scene including a lounge-style atmosphere complete with top DJs. Alcohol is served throughout, along with tasty catering, but the real bash begins on the last day at the stylish after party.
Spirit of Fashion says some of the looks showcased at the event include glam rock, punk rock, underground streetwear, rock´n roll, hot rod, gothic, festival ethnic, young designer, fetish clothing, sexy lingerie, hardcore, cyber & industrial, nature & hippie wear as well as footwear, jewelry and accessories. Basically, there is something for everyone, but the main group they're targeting is the 25-45 age range.
Check out the video from last year's event below.
Underground Fashion Show in Berlin
Spirit of Fashion
Trend Themes
1. Underground Fashion Trends - Opportunity for designers to showcase unconventional and non-mainstream fashion collections.
2. Upbeat Lifestyle Scene - Potential for creating lounge-style events with top DJs and unique fashion shows.
3. Exploring Subcultures - Scope to tap into different subcultures like gothic, punk rock, and glam rock for fashion inspiration.
Industry Implications
1. Fashion Design - Designers can explore unconventional fashion styles, target a niche audience, and create unique collections.
2. Event Management - Opportunity to organize fashion shows and lifestyle events that cater to specific subcultures and offer a lounge-style experience.
3. Jewelry and Accessories - Scope to design and promote niche products that align with underground fashion trends and target the 25-45 age range.