Japanese streetwear label BAPE works in collaboration with Medicom Toy on a series of special Be@rbricks toys referencing its own label. There are two bear-shaped figurines that boast familiar pattern designs -- it shows off the visuals of BAPE's Shark hoodie and its signature 1st camo print. The two are also available in two colorway options of either green camo or a darker desert camo option. The third and final figurine recalls the label's signature little mascot, baby milo.
Notably, the brand-referencing toys also come with flexible screws, which enables the figures to rest in a variety of different positions. The set of Be@rbricks toys by BAPE and Medicom are set to launch online and in-store beginning February 3rd.
Streetwear Mascot Figurines
BAPE and Medicom Toy Introduce Branding Be@rbricks Figures
Trend Themes
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Streetwear Mascot Figurines — Streetwear brands can innovate their marketing strategy by creating collectible figurines based on their iconic designs.
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Collaborative Toys Collections — Collaborations between toy makers and fashion brands can create new revenue streams for both industries.
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Flexible Design Toys — Toys with flexible screws present unique opportunities for customization and interactivity.
Industry Implications
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Streetwear — Streetwear brands can expand their products offering by creating collectible figurines based on their iconic designs.
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Toy Manufacturing — Collaborating with fashion brands can increase demand for collectible toys and broaden their market reach.
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Retail — Retailers can leverage these collaborations and unique toys to drive foot traffic and sales in-store.