However odd it may sound, the luxury car maker Bentley has teamed up with Swiss ski manufacturer Zai to create limited edition Bentley Zai Supersport Skis.
A first for Bentley, the Bentley Zai Supersport Skis incorporate all the luxurious and careful detailing of the car company’s own luxury vehicles. The skis are all handmade and use carbon-fiber, rubber, and steel—materials that, according to The Luxury Insider, have never before been used in the production of skis.
Deluxe Automaker Skis
The Bentley Zai Supersport Skis for Luxury-Loving Snow Bunnies
Trend Themes
1. Luxury Ski Equipment - The demand for ski equipment that offers the same level of luxury and attention to detail as high-end cars presents an opportunity for luxury goods companies to expand into the winter sports industry.
2. Material Innovation in Sports Equipment - Using unique materials in the production of sports equipment presents an opportunity for innovation and disruptive technology in the sports equipment industry.
3. Collaborative Luxury Branding - Collaborations between luxury brands in different industries, such as the Bentley-Zai partnership, can lead to unique and innovative products that appeal to a wider audience.
Industry Implications
1. Luxury Goods - Luxury goods companies can expand into the winter sports industry by offering high-end ski equipment.
2. Sports Equipment Manufacturing - Innovating with unique materials and collaborating with other brands offers an opportunity for growth and increased market share in the sports equipment industry.
3. Automotive Manufacturing - Automotive companies can expand their brand presence and appeal to new markets by collaborating with other luxury brands outside of the automotive industry.