Car brands are expanding to offer lifestyle products as consumers seek out ways to incorporate them in their everyday routine, which is seeing new options like the Bentley Momentum Unlimited cologne come about.
Released as a followup product to the full lineup of colognes that were announced last year, the new cologne is said to be inspired by the interior of the luxury automobiles. This is achieved thanks to heart notes of wood and leather with touches of sandalwood, vetiver and cedar wood in the mix to make it an inherently masculine scent for consumers to enjoy.
The Bentley Momentum Unlimited cologne comes elegantly packaged in a demure bottle and is set to launch in April for a cost of $99.
Car Interior-Inspired Colognes
Bentley Momentum Unlimited Has Heart Notes of Wood and Leather
Trend Themes
1. Lifestyle Products - The expansion of car brands into lifestyle products presents disruptive innovation opportunities to create unique and branded consumer goods.
2. Car-inspired Design - The incorporation of car interior elements into colognes highlights the potential for disruptive innovation in expanding products and experiences beyond traditional boundaries.
3. Masculine Scents - The development of colognes with heart notes of wood and leather appeals to the growing market of men seeking distinctive and bold fragrance options.
Industry Implications
1. Automotive - The automotive industry can explore opportunities to extend their brand influence by creating lifestyle products inspired by car interiors.
2. Fragrance - The fragrance industry can innovate by incorporating unique and unconventional elements, such as car interior-inspired scents, to attract new customers.
3. Consumer Goods - The consumer goods industry can tap into the demand for branded experiences by collaborating with car brands to create exclusive products with car-inspired design elements.