Casual Summer Collections

The Benny Gold Summer 2014 Lookbook Stays Cool

The Benny Gold Summer 2014 collection will help you stay cool, even on the hottest, stickiest days of summer.

Summer is a time to get out of the office and try something new, whether it's a weekend away at a cottage or an afternoon hanging at the beach. Benny Gold's 'Duboce' collection offers chambray shirts, printed button-ups, graphic tees and headwear that's perfect for any activity the season throws your way.

Jason Roque photographed the gorgeous lookbook which showcases the lively, boisterous energy that comes along as the weather heats up. In fact, every image looks like something out of The OC. If you aspire to live a life as charmed as our favorite Orange County residents, the Benny Gold Summer 2014 lookbook is a good place to start.
Trend Themes
1. Summer Casual Wear - There's an opportunity to develop summer apparel lines that are comfortable and stylish for any activity.
2. Graphic Design in Fashion - Fashion labels can incorporate more graphic design elements to create bold and eye-catching products.
3. Digitally Distributed Lookbooks - Digital lookbooks provide a COVID-safe solution to showcase new collections and reach a bigger audience.
Industry Implications
1. Fashion Retail - Clothing brands and retailers can develop more seasonal lines to meet the changing consumer demand during the summer.
2. Graphic Design - Freelance graphic designers could tap into the fashion industry and offer their design services for clothing labels.
3. Digital Marketing - Digital marketers can help clothing brands create and distribute digital lookbooks to showcase their new collections and grow their reach online.

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