Moringa Wellness is a South African supplement and natural foods company that is devoted to delivering the benefits of moringa to consumers in a novel way.
In recent months, moringa has come into the spotlight as a potent superfood. In addition to containing all nine essential amino acids, the plant is a rich source of iron, vitamins and antioxidants. It is also said to provide support for everything from allergies and diabetes to stomach disorders.
With its debut products, Moringa Wellness is offering consumers the benefits of moringa—including protective compounds like isothiocyanates, flavonoids and phenolic acids—without the flavor. With reverse osmosis and atomization, Moringa Wellness created a water-soluble botanical extract that it calls Moringex. This form of moringa extract will be included in everything from bars and bites to muffins and spreads from the company.
Moringa Energy Bars
Moringa Wellness' Products Share the Benefits of Moringa Without Its Flavor
Trend Themes
1. Water-soluble Botanical Extracts - The creation of water-soluble botanical extracts, like Moringex, to allow for easier consumption of the benefits of superfoods is a trend that could disrupt the natural supplements industry.
2. Novel Delivery Methods for Superfoods - Companies who find new ways to deliver the benefits of superfoods, like Moringa Wellness' focus on tasteless products, could disrupt the health food industry.
3. Use of Lesser-known Superfoods - The spotlight on lesser-known superfoods, like moringa, presents an opportunity for companies to create unique products that offer health benefits not found in mainstream options.
Industry Implications
1. Natural Supplements - The natural supplement industry could benefit from innovations in water-soluble botanical extracts and novel delivery methods, allowing for easier consumption of superfoods.
2. Health Food - The health food industry could be disrupted by companies that offer unique products that spotlight lesser-known superfoods and their health benefits.
3. Functional Food - The functional food industry could benefit from the use of certain superfoods, like moringa, in products designed to provide health benefits beyond basic nutrition.