Birmingham-based streetwear imprint Bene Culture launches its latest collection for the season. This time around, the brand draws inspiration from Italy and the themes are translated to a series of football jerseys. This season, the brand proves that it has been working with experimentation and more.
The new range is adorned with bright tonal palettes and ensures that it stays true to its heritage as well. The capsule takes place at a local Italian restaurant, where it unveils a brand-new Italian-themed football jersey. The top is detailed with a black tonal base foundation before being accented with white tailored details for tonal contrast. This is seen by the sharp collar and the sleeve cuffs of the top.
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Trend Themes
1. Italian Delicacy-themed Jerseys - A trend where streetwear brands create sporty capsules inspired by Italian culture, with vibrant tonal palettes.
2. Experimentation in Streetwear Collections - A trend where streetwear brands like Bene Culture showcase their willingness to experiment with unique themes and designs, such as Italian-inspired football jerseys.
3. Localization of Fashion Collections - A trend where fashion brands like Bene Culture host their collection launches at specific local venues, in this case, an Italian restaurant, to create a sense of connection and authenticity.
Industry Implications
1. Streetwear - The streetwear industry has an opportunity to tap into the trend of creating sporty capsules inspired by Italian culture, incorporating vibrant tonal palettes in their designs.
2. Fashion - The fashion industry can explore the trend of localization by hosting collection launches in specific local venues like restaurants, as demonstrated by Bene Culture's Italian-themed jersey launch.
3. Sports Apparel - The sports apparel industry has the opportunity to collaborate with streetwear brands like Bene Culture to create unique and themed football jerseys that resonate with consumers who appreciate fashion and sports.