British fashion imprint Bene Culture introduces the Drop 1 installment of its new collection designed for the Spring/Summer 2022 season. There is a slew of unisex silhouettes that are casual and ready for the warmer temperatures.
The energy of the collection is meant to be calm, yet youthful, told by the bright and loud graphics along with the brand's iconography printed across the soft hues of the pieces. The notable DOG5 graphic is a chihuahua and it can be seen throughout the seasonal collection, most notably on the blue pinstripe vest and the oversized graphic tees. Additional emblems include the globe icons that decorate the cotton heavyweight sweatpants and the beanies and the pill-shaped logos on tees and work pants.
Youthful Bright Graphic Streetwear
Bene Culture Launches the First of its SS22 Collection
Trend Themes
1. Youthful Streetwear - Opportunity for graphic-driven brands to capture millennial and Gen Z consumers seeking bold fashion statements.
2. Unisex Silhouettes - Brands can appeal to gender-neutral preferences and sustainability by offering a wider range of clothing options.
3. Seasonal Collections - Opportunities exist for brands to create highly-anticipated seasonal collections that keep consumers excited for new releases.
Industry Implications
1. Fashion Apparel - Brands can leverage bold graphics and streetwear styles to connect with younger consumers and stand out in a crowded market.
2. Textile Manufacturing - Opportunities exist to explore sustainable, eco-friendly fabrics that align with consumers' increasing desires for environmentally-conscious purchasing decisions.
3. Graphic Design - Collaborations between fashion brands and graphic artists can yield visually impactful designs that resonate with consumers and build brand loyalty.