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Past-Referencing Futuristic Fashion

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The Benah AW12 Collection is Inspired by Chuck Palahniuk

The Benah AW12 lookbook is a strange blend of the past and the future. Inspired by the works of authors Philip K. Dick and Chuck Palahniuk, the collection explores the question of humanity and the changing projections of the future over the last 50 years. In particular, the Benah AW12 line references Palahniuk’s quote, "When did the future switch from being a promise, to being a threat?"

Lensed by photographer Ben Briand, the Benah AW12 lookbook is gorgeously ghostly, which represents the idea of time passing by. Designer Brenda Harvey observes, "The space age fantasies and clean lines of the idealist 1950s future are embodied in silver holographic, hexagonal tessellation and patent croc finishes with brushed gold hardware. [...]Drawing a refined contrast, textured suede in shadowy tones of navy, burgundy and black reflect the gritty, dystopian reality our future now holds."

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