In the context of functional belt designs, one might think that there isn't much room for innovation. However, Portland-based startup Hyddin boldly contradicts that with its newly launched Kickstarter. The product — a belt that boasts a hidden flap, is handmade and inspired by a silhouette by the founder's grandfather.
Belt designs are always super tricky to integrate into an outfit due to their bulkiness or hanging excess textiles. Thanks to forward-thinking simplicity, Hyddin is able to successfully alleviate this by keeping the flap behind the belt itself. This does not only allow for convenience and comfort, it also fosters a "crisp modern look." Available in fabric and in leather, Hyddin makes its product to suit both men and women.
Reinveted Belt Designs
Hyddin's Take on the Belt Reimagines the Accessory with a Hidden Flap
Trend Themes
1. Innovative Belt Design - Hyddin's hidden flap design challenges traditional belt conventions and offers a new perspective on belt functionality.
2. Handmade Accessories - Consumers are looking for quality, authenticity, and uniqueness in accessories, providing a disruptive innovation opportunity for handmade accessory brands, like Hyddin.
3. Minimalist Fashion - Hyddin's simple and clean design taps into the growing trend of minimalist fashion, indicating an opportunity for companies to offer pared-down and functional designs.
Industry Implications
1. Fashion Accessories - Hyddin's innovative belt design creates new possibilities for the fashion accessories industry and provides opportunities to create functional yet stylish accessories.
2. Craftsmanship - Hyddin's emphasis on handmade accessories taps into the growing demand for artisanal and unique products, presenting opportunities for companies to integrate craftsmanship into their products.
3. E-commerce - Hyddin's Kickstarter campaign demonstrates the potential for e-commerce as a platform for small-scale, niche brands to build a customer base and launch disruptive innovations.