In an attempt to incentivize green travel, the city of Bologna is launching the Bella Mossa scheme as a means of driving people to ditch their cars and instead travel on bike, bus or foot. Developed by urban planner Marco Amodori, the Bella Mossa scheme works alongside an accompanying app called BetterPoints. This app lets users log their journeys and the GPS tracker ensures there is no cheating. The system runs on a point-based system so that people travel consistently using green solutions.
The Bell Mossa scheme is currently partnered with over 100 local businesses that have signed up to offer rewards to users. These rewards range from discount vouchers that can be redeemed for ice cream, movie tickets and even beer.
Incentivizing Travel Programs
The Bella Mossa Scheme Rewards People with Discount Vouchers
Trend Themes
1. Incentivized Green Travel - The Bella Mossa scheme offers rewards to encourage people to choose eco-friendly modes of transportation over cars.
2. Gamified Commuting - The BetterPoints app gamifies commuting by allowing users to earn points for logging their journeys on bike, bus, or foot.
3. Partnerships for Sustainable Transportation - The Bella Mossa scheme has formed partnerships with over 100 local businesses to provide rewards for green travelers.
Industry Implications
1. Transportation - The transportation industry can capitalize on the trend of incentivized green travel by offering eco-friendly alternatives and rewards for choosing them.
2. Mobile Applications - The development of gamified commuting apps like BetterPoints provides opportunities for innovation and market growth in the mobile applications industry.
3. Hospitality - The hospitality industry can benefit from partnering with green travel programs like Bella Mossa to attract eco-conscious customers by offering exclusive discounts and rewards.