The belif cosmetic line is one of the latest to come out of South Korea and focuses on the innovative ingredients and branding the country has been heralding for the last few years. In this case, the packaging revolves around the company's truth-abiding ethos. In an effort to make such products more transparent, belif cosmetic includes a range of ingredients on the bottle to show how much they avoid synthetic dyes, preservatives and mineral oils.
Owned by LG, the belif cosmetic line has achieved this level of transparency and well-being by collaborating with a centuries old apothecary in Scotland to use traditional medicinal herbs in its products. It will launch with a total of 21 products.
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
Trend Themes
1. Transparent Beauty Branding - Opportunity for beauty companies to showcase transparency through labeling and ingredient percentage bars.
2. Innovative Ingredient Focus - Opportunity to create beauty products with unique ingredients sourced from around the world.
3. Traditional Medicine-inspired Beauty - Opportunity to collaborate with traditional apothecaries to create unique, natural beauty products.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care companies to incorporate innovative ingredients and label transparency into their products.
2. Herbal Medicine - Opportunity for herbal medicine businesses to collaborate with beauty companies to source traditional medicinal herbs for beauty products.
3. Packaging and Labeling - Opportunity for packaging and labeling companies to create unique and informative labels for beauty products that showcase transparency and ingredient percentages.