Behr Paint created virtual backgrounds that can be used for Zoom calls as many people are relying on video chats as they continue to work from home due to COVID-19. The virtual backgrounds are ideal for users who are now working in tight spaces or wish to enhance the environment they appear in.
The library of virtual backgrounds is titled 'Behr Your Background, and the company made it accessible for download through a link posted to Twitter. The efforts undertaken by Behr Paint could increase their brand's visibility to many consumers, by providing them tools to help them as they remain home. Additionally, the backgrounds showcase the company's ability to quickly adapt to drastic changes in the global landscape.
Enhanced Video Backgrounds
Behr Paint Made a Library of Virtual Backgrounds for the Zoom Platform
Trend Themes
1. Virtual Backgrounds - Creating customizable virtual backgrounds presents an opportunity for businesses to enhance their brand visibility and adapt to remote work environments.
2. Video Conferencing - The increased reliance on video chats opens up opportunities for innovation in the video conferencing industry, such as developing new features or improving user experience.
3. Remote Work Solutions - The demand for tools and solutions that improve remote work environments provides disruptive innovation opportunities for industries that cater to remote workers.
Industry Implications
1. Paint and Home Improvement - The creation of virtual background libraries by companies in the paint and home improvement industry allows them to showcase their products and adapt to new consumer needs.
2. Software and Technology - The video conferencing industry's growth creates opportunities for software and technology companies to develop new solutions and features that enhance remote communication experiences.
3. Digital Marketing - As virtual backgrounds become popular for branding and personalization, the digital marketing industry can offer services to help businesses create engaging and impactful virtual backgrounds.