Garden of Life's new range of Beet Supplements is optimized to support healthy aging, as well as liver function and heart health. Research from Garden of Life found that 47% of adults in the United States "haven't eaten a beet in the last year and that's due largely to not liking the taste or texture of beets." With this new range of beet-based supplements, the brand is on a mission to fill a hole in the diets of millions of Americans.
The great-tasting supplements make it easy for people to experience the benefits of beets in many different forms that are supportive of their needs. Fueled by clean and traceable ingredients that are organic and non-GMO, the line includes products like the Beets Detox with Apple Cider Vinegar Drink Powder and Beets Gummies.
Beet-Based Vitality Supplements
Garden of Life's Beet Supplements Support the Liver, Heart & More
Trend Themes
1. Beet-based Vitality Supplements - The trend of using beet-based supplements for their health benefits is on the rise, which creates opportunities for companies to innovate with flavor and formulation.
2. Clean and Traceable Ingredients - The increasing demand for organic and non-GMO ingredients in supplements presents a disruptive innovation opportunity for the supplement industry to develop new products and partnerships with sustainable, traceable farms.
3. Personalized Nutrition - As consumers become more interested in supplementing their individual dietary needs, there's an opportunity for the supplement industry to explore more personalized nutrition offerings, including custom blends and subscription models.
Industry Implications
1. Supplements - The supplement industry can continuously innovate using new formulations and ingredient sources, such as beets, to cater to the growing health needs of consumers.
2. Agriculture - The increasing demand for traceable and organic ingredients in supplements can present a disruptive innovation opportunity for sustainable and local farms to partner directly with supplement companies.
3. Healthcare - As consumers continue to prioritize their health, healthcare providers and insurance companies have an opportunity to integrate personalized supplement plans into their offerings to promote preventative care and overall wellness.