Love Beets, a range of read-to-eat beets, is introducing PET bottles for its established beet juice beverages, along with glass bottles for the launch of its organic option.
The all-natural Philadelphia-based company has been instrumental in highlighting the superfood status of the beet, a vegetable which is often shafted in favor of its more high-profile counterparts (for instance, kale). By adding color, whimsy and playfulness to its packaging, the brand is able to elevate the status of beets, especially in the eyes of a younger consumer.
The design for the beet juice bottles was created by NYC-based design agency Pentagram. Love Beets VP of Marketing George Shropshire, explains, " They were designed in conjunction with our ready-to-eat beet products so that there would be a visual aesthetic and consistency within the entire Love Beets product range."
Beet Beverage Branding
Love Beets Introduces a Redesign of their Beet Juice Containers
Trend Themes
1. Sustainable Packaging - Love Beets' introduction of PET bottles for its beet juice beverages showcases the trend towards eco-friendly packaging solutions.
2. Superfood Marketing - Love Beets' emphasis on highlighting the superfood status of beets taps into the trend of promoting nutrient-rich ingredients as a marketing strategy.
3. Youthful Branding - Love Beets' use of color, whimsy, and playfulness in its packaging targets younger consumers and aligns with the trend of appealing to the youth demographic.
Industry Implications
1. Food & Beverage - The introduction of PET bottles and organic options for beet juice presents opportunities for innovation in the food and beverage industry.
2. Packaging - Love Beets' redesign of their beet juice containers highlights the potential for disruptive innovation in the packaging industry, particularly in sustainable and visually appealing designs.
3. Health and Wellness - Love Beets' promotion of the nutritional benefits of beets aligns with the growing health and wellness industry, creating opportunities for brands to market nutrient-rich food products.