While there are many energizing shot-sized beverages that are ideal for supporting one's performance during physical activities, the Sports Shots from Beet It are said to be "the only 100% natural product that delivers 400mg of nitrates." The concentrated beet juice shots put a focus on nitrates because they are essential for improving one's sports performance, specifically by boosting one's endurance and managing hypertension.
The brand notes that other natural sources of nitrates include Swiss chard, basil, butterleaf lettuce and arugula, but cooked beets are at the top of the list. With that being said, one would have to consume four servings of cooked beets to get the 400mg of nitrate found in each Beet It Sport Shot.
Beet-Based Sport Shots
The 'Beet It' Sport Shots Offer an All-Natural Way to Intake Nitrate
Trend Themes
1. Natural Sports Performance Supplements - Opportunities exist for innovative companies to create all-natural sports performance supplements using natural sources of nitrates.
2. Concentrated Juice Shots - Creating a line of concentrated juice shots using fruits and vegetables with high-nitrate content can tap into the growing demand for natural energy drinks.
3. Food as Medicine - Foods like beets and other high-nitrate vegetables can be promoted as performance-enhancing supplements for athletes and fitness enthusiasts.
Industry Implications
1. Sports Supplements - Companies in the sports supplements industry can incorporate natural sources of nitrates into their products to meet the demand for all-natural performance enhancing supplements.
2. Juice Bars - Juice bars can offer concentrated juice shots made from fruits and vegetables with high-nitrate content as a healthy alternative to sugary energy drinks.
3. Holistic Nutrition - Holistic nutrition companies can promote high-nitrate vegetables like beets as a performance-enhancing supplement for athletes and fitness enthusiasts.