Freddie Paul is a designer who enjoys aesthetically pleasing objects and a brew from time to time, and the Beer Tree helps to marry these two loves.
Paul was irritated with the way home brewing kits came. Most of the time they were made up of tubes and boxes, and never packaged in a way that was nice to look at. Because of this, he came up with the beer tree, which not only looks great but can also brew great home beer. DesignBoom states that "removable vessels, detachable hoses, and stainless steel tubes are inserted into a laminated plywood base to create an honest and raw appearance." This allows the brew kit to be left out instead of hidden in the garage year-round. Photo Credits: designboom, coroflot
Attractive Brewery Kits
The Beer Tree by Freddie Paul Highlights Home Brewing
Trend Themes
1. Aesthetically Pleasing Brew Kits - The Beer Tree by Freddie Paul showcases the trend of attractive home brewing kits that combine functionality with visually appealing design.
2. Raw and Honest Brew Kits - The use of laminated plywood, removable vessels, detachable hoses, and stainless steel tubes in the Beer Tree highlights the trend of raw and honest materials in home brewing kits.
3. Visible and Displayable Brew Kits - The Beer Tree's design allows it to be left out and displayed, reflecting the trend of home brewing kits that can be showcased as part of home decor.
Industry Implications
1. Home Brewing - The Beer Tree taps into the home brewing industry, offering a unique and visually pleasing option for beer enthusiasts.
2. Design and Aesthetics - The combination of functionality and attractive design in the Beer Tree caters to the design and aesthetics industry, providing a fresh approach to home brewing kits.
3. Woodworking and Craftsmanship - With its laminated plywood base, the Beer Tree connects to the woodworking and craftsmanship industry, offering a handcrafted and artisanal option for brewing beer at home.