BrewDog recently opened 'BottleDog,' a new beer shop in London that makes it easier for people in the city to access take-home beer. The shop specializes in carrying craft beer in bottles and cans, plus it even has a station where growlers can be filled on-demand.
BottleDog urges consumers to forget what they know about "dusty, dimly-lit off licences stockpiling beers of varying provenance." In addition to stocking more than 250 beers from guest breweries, the store is also a space where consumers can pick up a variety of brewing equipment, ingredients and knowledge from the store's staff. This unusual format of the store makes it like a hybrid of a traditional liquor store and a brewery.
Hobbyist Beer Shops
'BottleDog' Sells DIY Brewing Tools and Ready-Made Beer
Trend Themes
1. Do-it-yourself Beer Brewing - Opportunities for companies to develop products and services that enable consumers to brew their own craft beer at home.
2. Hybrid Retail Spaces - Disruptive innovation opportunities for businesses to combine traditional retail establishments with experiential spaces, encouraging consumers to spend time learning about and purchasing products that align with their passions.
3. Craft Beer Market - Expanding opportunities for companies to cater to the growing consumer demand for new and unique craft beer offerings and experiences.
Industry Implications
1. Food and Beverage - Companies in this industry could start offering brewing classes and selling DIY brewing equipment and ingredients alongside ready-made beer products.
2. Retail - There is an opportunity for brick and mortar retail stores to incorporate interactive experiences into their stores, building customer loyalty through education and personalized service.
3. Hospitality - Hotels and event spaces could take advantage of the popularity of craft beer by offering unique beer-centric experiences, such as beer tastings, food pairings and on-site brewing classes.