Ahead of Valentine's Day, Bud Light created a heart-shaped beer gift box that's gender-neutral and serves as an invitation to share a beer (or two.) The Bud Light Valentine's Day Box is outfitted to hold 12 cold cand of Bud Light, which must be purchased separately. Perfect as a last-minute gift to accompany dinner and a movie at home, the box can be purchased online with ease.
Gifts like chocolates, flowers and jewelry are some of the most popular things to give and receive on February 14th but in the midst of a pandemic, this year's Valentine's Day is anything but traditional. At a time when people are open to trying new ways to celebrate, brands are offering creative new solutions for redefining the holidays at home.
Heart-Shaped Beer Packs
Bud Light Created a Valentine's Day Beer Gift Box That Holds 12 Cans
Trend Themes
1. Gender-neutral Packaging - Opportunity for brands to innovate and create packaging that appeals to a wider audience beyond traditional gender roles.
2. Non-traditional Valentine's Gift Options - Opportunity for brands to offer unique, non-traditional gift options that cater to consumers looking for innovative ways to celebrate Valentine's Day at home.
3. Digital Purchasing and Delivery - Opportunity for brands to capitalize on the growing reliance on digital shopping and offer seamless online purchasing and delivery options.
Industry Implications
1. Beverage Industry - Opportunity for beverage brands to create innovative packaging and product offerings that cater to holidays and special occasions.
2. Retail Industry - Opportunity for retailers to offer unique, non-traditional gift options for holidays and special occasions, and to improve their e-commerce capabilities to meet the growing demand for online shopping.
3. Logistics and Delivery Industry - Opportunity for logistics and delivery companies to improve their services and meet the growing demand for seamless online shopping experiences and quick and reliable delivery.