'Taste the Sun' is Sol's latest beer campaign that cheerfully communicates the positive energy of the gigantic star. The playful video depicts social contexts amplified through the sun's positive energy and Mexico's oldest lager. The promotional materials directly pay tribute to the brand's heritage, while refreshingly affirming Sol's contemporary stance.
The label was founded in 1899. 'Sol' is derived from 'El Sol' which was the name the original master brewer gave to the product "upon seeing a ray of sunlight hit the beer." The 'Taste the Sun' reaffirms this vital point in the brand's history while giving it a visually uplifting attitude in the contemporary sense.
The beer campaign video is followed by a number of cheerful Facebook and Instagram posts that cleverly build on the entire message.
Cheerfully Sunny Beer Campaigns
Paying Tribute to the Sun, Sol's Campaign Outlines Brand Identity
Trend Themes
1. Sun-inspired Marketing - Opportunity for brands to create campaigns that evoke positive energy and use the sun as a central theme.
2. Heritage Resurgence - Brands leveraging their historical roots to create modern, refreshed campaigns that appeal to contemporary consumers.
3. Playful Social Contexts - Creating marketing materials that amplify social situations through playful, energetic messaging.
Industry Implications
1. Beverage - Opportunity for beverage companies to integrate sun-inspired marketing techniques to promote their products and engage consumers.
2. Alcohol - Alcohol brands can tap into their heritage to create fresh campaigns that appeal to modern consumers, revitalizing their brand image.
3. Marketing - Opportunity for marketers to explore playful and energetic approaches in creating campaigns that resonate with a wide audience.