Incorporating aspects of car culture, Hot Rod Oil Beer branding features an attention to lifestyle that is unlike anything seen on the market before.
Designed by Mirbach Schmozi Design in Hamburg, Germany the packaging focuses on muscle cars and the culture that's associated with them. Being that powerful vehicles are a popular notion with many consumers in Germany, the packaging helps correlate the product to this popularity to gain a better connection with consumers.
The Hot Rod Oil Beer packaging likens the craft beer to a vehicle lubricant and helps to enhance the macho nature of it through the subsequent imagery used. The Hot Rod Oil Beer branding concept identifies how a product can be linked with culture in a new, innovative way by looking at the lifestyle of the targeted consumer.
Car Culture Beer Branding
Hot Rod Oil Beer Correlates Craft Beer to Muscle Cars
Trend Themes
1. Car Culture Branding - Incorporating car culture into branding creates a unique lifestyle connection with consumers.
2. Macho Packaging - Using packaging imagery that enhances the macho nature of a product can help to attract a specific target audience.
3. Culture-linked Products - Linking a product to a specific culture can provide a new and innovative way of connecting with consumers.
Industry Implications
1. Craft Beer Industry - Craft beer companies can use innovative branding techniques, such as car culture and macho packaging, to create a strong connection with consumers.
2. Automotive Industry - The automotive industry has an opportunity to partner with craft beer companies to promote their products through car culture branding.
3. Lifestyle Marketing Industry - Lifestyle marketing agencies can offer unique and innovative branding strategies, such as culture-linked products, to their clients in various industries.