Japanese imprint label Beauty & Youth launches its latest collection for Spring/Summer 2018 full of simplistic styles. The label stays true to its core of minimal aesthetics, comfortable wear, and leisure-centric concepts. The overarching aesthetics that it takes on this season is the idea of casual skateboard-inspired aesthetics with a sartorial claim. The new seasonal range is comprised of silhouettes such as button-up shirts, loosely fitted buttons, lightweight jackets, and a zip-up jacket.
The new Beauty & Youth Spring/Summer 2018 collection offers relaxed silhouetted menswear all around. It captivates attention with its bright color palette, including hues of powder blue, pink, orange, red, blue, and yellow. Additionally, the menswear capsule is also adorned with detailing patterns such as stripes and checkers. The new capsule boasts premium cotton, nylon, linen and other fabric constructions.
Leisure-Centric Skate Apparel
Beauty & Youth Deliver a New Collection For Spring/Summer 2018
Trend Themes
1. Leisure-centric Skate Apparel - Opportunity for brands to incorporate comfortable and casual styles with a skate aesthetic.
2. Minimalistic Aesthetics - Opportunity for designers to create simplistic styles that prioritize comfort and everyday wear.
3. Bright Color Palettes - Opportunity for brands to incorporate bold and vibrant colors in menswear collections for energetic appeal.
Industry Implications
1. Fashion and Apparel - Industry can explore the blending of skate and streetwear styles with high-fashion sensibilities.
2. Sportswear - Industry can focus on creating comfortable and versatile clothing options informed by skating and skate culture.
3. Retail and E-commerce - Industry can embrace accessible and affordable leisure-centric clothing with casual skateboard-inspired aesthetics.