People passing the Japanese Ainz & Tuple beauty retail shop are able to shop the latest makeup looks, interact with their favorites and access discount codes. This is all done through the retailer's facial recognition shop window.
Although it would be easy to recreate the experience without facial recognition technology, the brand realized that only three percent of people in Japan actually speak the native language. What makes the shop window really unique is that when people passing by go to redeem a discount, the facial recognition software detects the languate that should be printed on the coupon.
As well as appealing to locals with how-to demonstrations, stylish makeup looks and in-store applications by makeup artists, this unique beauty retail display makes it possible for the Japanese company to reach out to others who speak English, Chinese, Spanish and Russian.
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
Trend Themes
1. Multilingual Facial Recognition - Facial recognition technology that detects different languages opens up a new market for multilingual retail experiences.
2. Hyper-personalization - This technology offers highly personalized shopping experiences to customers by printing coupons in their preferred language.
3. Language-adaptive Marketing - This innovation helps retailers adapt marketing strategies to cater to the language diversity of their regular or prospective customers.
Industry Implications
1. Beauty and Cosmetics - This technology can help beauty and cosmetic brands reach out to a wider audience, including different language speakers.
2. Retail and E-commerce - Retailers and e-commerce companies could use this technology to create more engaging, personalized, and culturally diverse shopping experiences.
3. Advertising and Marketing - This technology can revolutionize advertising and marketing strategies by making them hyper-personalized and language-adaptive.