Rihanna might be most well-known for her catchy pop songs, but as the entrepreneur expands her fashion branding she is teaming up with Kendo to create a full beauty range of cosmetic products. The collection will include makeup designed and executed by the songstress, adhering to the artist's edgy style.
The collection will be an all-inclusive range of cosmetics with a wide variety of beauty products from mascaras to foundations with packaging themed to the songstress' style and taste -- so consumers can most likely expect dark hues and matte shades. Kendo has previously worked with celebrities such as Marc Jacobs and Kat Von D to create expansive beauty lines. Rihanna's range will be available wherever LVMH goos are sold, and is set to debut in 2017.
Songstress Beauty Lines
Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products
Trend Themes
1. Celebrity Beauty Lines - Rihanna's partnership with Kendo to create a full beauty range of cosmetic products reflects the growing trend of celebrities entering the beauty industry.
2. Personalized Packaging - The collection's packaging themed to Rihanna's style and taste showcases the trend of personalized packaging in the beauty industry.
3. All-inclusive Beauty - Rihanna's range of cosmetics catering to a wide variety of beauty products highlights the trend towards all-inclusive beauty offerings.
Industry Implications
1. Beauty - The collaboration between Rihanna and Kendo in creating a full beauty range expands opportunities for disruptive innovation within the beauty industry.
2. Fashion - Rihanna's expansion into the beauty industry as part of her fashion branding indicates potential disruptive innovation opportunities at the intersection of fashion and beauty.
3. Retail - The availability of Rihanna's beauty range wherever LVMH goods are sold presents disruptive innovation opportunities within the retail industry.