Cult beauty brand Glossier has introduced a range of beauty pop-ups over the past few years, the majority of which are covered in its iconic Millennial pink color scheme. The brand's new pop-up shop in Seattle sets itself apart with a naturally inspired design that was created in collaboration with landscape designer Studio Lily Kwong. The beauty space is full of rolling hills, mossy mounds and brightly colored plant life.
The single-level Glossier Seattle pop-up space draws inspiration from Seattle's natural topography, especially Mount Rainier and a local park. Notably, all the greenery within the space was locally sourced and the team designing the space created a maintenance plan to upkeep the vibrancy of the natural elements within the store.
Naturalistic Beauty Pop-Ups
Glossier's Temporary Seattle Store is Full of Moss and Flowers
Trend Themes
1. Naturalistic Pop-up Stores - Developing naturalistic or eco-friendly pop-up stores creates a unique and visually stunning experience for customers.
2. Local Sourcing - Emphasizing the sourcing of local materials and resources in the design of pop-up stores can create an authentic connection between the brand and the community.
3. Collaboration with Landscape Designers - Collaborating with landscape designers can result in innovative and unique store designs that create an immersive customer experience.
Industry Implications
1. Beauty - Beauty brands can use naturalistic pop-ups to create a memorable and authentic customer experience, and differentiate themselves in a competitive market.
2. Retail - Retailers can utilize naturalistic and eco-friendly pop-up stores to increase foot traffic and connect with customers in a more meaningful way.
3. Landscaping - Landscape designers can expand their business opportunities by collaborating with retailers to create unique and visually stunning pop-up stores using natural elements.