There are biscuits, and then there are these biscuits, little works of edible art from The Whipped Bakeshop in Philadelphia.
The Whipped Bakeshop really has taken the concept of personalized baked biscuits (others call them cookies) to the next level. I find the LOVE sign cookie and dog portraits among the most unique and stylish of their offerings. Judging from their high level of skill, I am pretty sure they can make whatever you wish.
Implications - Consumers are fascinated with the idea of combining artistic value with every aspect of their lives. Buyers are greater connected to one another through the medium of the Internet, revealing the greater realm of possibilities for images and products. Businesses should use this idea to market artistic images on all of their branding and items in order to appeal to this clientele.
Beautiful Baked Goods
The Whipped Bakeshop's Cookies Are Edible Works of Art
Trend Themes
1. Personalized Baked Goods - The trend of incorporating personalized artistic value into baked goods presents opportunities for businesses to offer unique and highly customized products.
2. Artistic Edible Design - There is a rising demand for edible art, presenting opportunities for businesses to combine artistic expression with food to create visually appealing products.
3. Online Artistic Marketplace - The growth of the internet offers opportunities for businesses to market and sell artistic baked goods to a broader clientele, creating an online marketplace for personalized edible goods.
Industry Implications
1. Bakery Industry - Incorporating personalized art and design into baked goods can help businesses gain a competitive edge and attract a unique clientele.
2. Gifting Industry - Personalized and artistic baked goods can be marketed as unique and thoughtful gifts, presenting opportunities for businesses to expand into the gifting industry.
3. Online Retail Industry - The online marketplace for artistic baked goods presents opportunities for businesses to expand into online retail and reach a broader audience.