The Beautea brand enlisted the creative agency Supper Studio to design the branding for its tea products, and the agency chose to create packaging that reflected the premise of Beautea's name.
The tea products come in thin cardboard boxes with tapered tops, and each one contains a special blend of Beautea's teas. The tea products can be viewed through small clear panels in the boxes, ensuring that they are on full display for transparency purposes. Each box features a pale pastel color as its background, along with different floral images to ensure they are able to stand out on shelves.
The Beautea's brand focus on vivid imagery and bold colors ensures the brand's distinction in an overrun market.
Floral Tea Branding
Beautea's Branding Reflects the Company's Name
Trend Themes
1. Transparent Packaging - Opportunity for innovative packaging designs that allow products to be on full display for transparency purposes.
2. Pastel Color Palette - Disruptive innovation opportunity in using pale pastel colors as background for brand packaging to stand out on shelves.
3. Vivid Imagery and Bold Colors - Opportunity for brand differentiation in saturated markets by focusing on vibrant imagery and bold color schemes.
Industry Implications
1. Packaging Design - Disruptive innovation opportunities in developing new packaging solutions that prioritize transparency and visual appeal.
2. Tea Manufacturing - Opportunity for tea brands to differentiate themselves through unique packaging designs that reflect their brand name or concept.
3. Consumer Goods - Innovation potential lies in developing distinct brand identities through the use of vivid imagery and bold colors.