The BEAMS Plus Fall/Winter 2020 range recently launched in collaboration with British retail brand Hip to showcase the seasonal items. The timeless editorial is shot in the beautiful Leeds-based library, which is two centuries old to merge multiple generations together.
The seasonal collection is the perfect embodiment of traditional Japanese tailoring with American menswear. This results in a timeless and sophisticated design language that is showcased in a classic backdrop. Some of the standout designs in the collection includes the patchwork corduroy smock available in two colorway options. The first of the two features a shaggy shirt with multiple patterning and the cardigan with fleece stripes. Both of these are done in a seasonally appropriate color palette with a boxy silhouette for a relaxed look.
Library-Set Fashion Lookbooks
The BEAMS Plus Fall/Winter 2020 Range Delivers Traditional Design
Trend Themes
1. Library-set Fashion Lookbooks - Combining fashion and traditional architecture for editorial photography presents an opportunity for various fashion brands to showcase their collections in unique and creative ways.
2. Japanese Tailoring with American Menswear - The fusion of different cultural tailoring techniques highlights the innovation potential for designers to create new fashion art pieces.
3. Patchwork Clothing Design - The use of multiple fabrics and patterns to create unique fashion pieces presents an opportunity for designers to offer personalized clothing items to consumers.
Industry Implications
1. Fashion - Fashion brands can utilize traditional or unconventional architecture spaces to showcase their collections through editorial photography.
2. Architecture and Design - Architects and designers can collaborate with fashion brands to create unique fashion photography backdrops that complement the design of the garment.
3. Textile and Fabric Manufacturing - The creation of new fabrics and pattern techniques allows for textile and fabric manufacturers to offer exclusive products to designers who want to create unique clothing pieces.