Vintage Publication-Inspired Streetwear

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BEAMS and Playboy Collaborated on a Series of Apparel

Japanese clothing brand BEAMS and Playboy recently joined up to come up with a series of designs that honor the adult publication's expansive past, with tasteful shots that were featured in the magazine printed onto the boxy streetwear styles.

In addition to the garments that are covered in statement graphics, the BEAMS and Playboy capsule collection features a number of pieces that feature the publication's iconic logo, such as button-up jackets and caps that match with them. Although these pieces may look rather simple from the outside, the jackets are all lined with imagery that's taken from the magazine as well.

All of the garments from the BEAMS and Playboy collection are available from the Japanese brand's website, as well as from its Harajuku location beginning January 2nd.
Trend Themes
1. Vintage Streetwear - Disruptive innovation opportunity: Integrate vintage-inspired designs with contemporary streetwear to create unique and nostalgic clothing options.
2. Collaborative Capsule Collections - Disruptive innovation opportunity: Partner with iconic brands to create limited-edition capsule collections that combine different artistic styles and customer bases.
3. Printed Fashion - Disruptive innovation opportunity: Explore innovative printing techniques to incorporate magazine images and graphics into clothing designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace collaborations and printed fashion to infuse novelty and storytelling into clothing lines.
2. Publishing - Disruptive innovation opportunity: Use brand partnerships to revitalize classic publications and extend their reach into new markets.
3. Retail - Disruptive innovation opportunity: Create exclusive online and in-store collaborations to attract customers and generate buzz around limited-edition collections.

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