BEAMS and Maple worked in collaboration on a special jewelry capsule designed to celebrate the progression of age and the effects of transformation as a whole. The intricately designed jewelry is modeled by Canadian professional skater Spencer Hamilton -- he wears two different bangles around his wrist. The bangles are constructed from sterling silver materials and are engraved with text that reads "So many changes in life, those were different times" and "BEAMS * 1976."
In addition to the bangles, there are also two rings that boast the same construction element, complete with texts that read "Mountain Smoke" and "Born Traveler." The collaborative BEAMS and Maple jewelry collection is set to launch online at BEAMS Japan beginning December 14th.
Slogan-Engraved Silver Jewelry
BEAMS and Maple Joined Forces to Honor Age and Transformation
Trend Themes
1. Personalized Engraved Jewelry - Disruptive innovation opportunities lie in creating personalized and meaningful engraving designs on jewelry.
2. Collaborative Jewelry Capsules - Opportunities for disruptive innovation can be found in partnering with different brands to create unique and limited-edition jewelry collections.
3. Transformation and Nostalgia-inspired Designs - There is a market opportunity for creating jewelry designs that celebrate personal growth, transformation, and nostalgic experiences.
Industry Implications
1. Jewelry Retail - Jewelry retailers can tap into the demand for more personalized and unique designs by offering engraving services on their products.
2. Fashion and Lifestyle Brands - Fashion and lifestyle brands can explore collaborations with jewelry designers to create exclusive and attention-grabbing jewelry capsules.
3. Online Retail - Online retailers can leverage the trend of transformation-themed jewelry to attract customers looking for unique and meaningful pieces.