The NFL set up a sophisticated micro-location beacon network in Times Square and the MetLife Stadium in New Yorj City during the Super Bowl. The technology was set up as part of an experiment that saw personalized ads sent to football fans during the Super Bowl.
The NFL's general manager of mobile Manish Jha said the power of beacin technology is its ability to "connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn't existed before." The NFL's beacon rollout uses inexpensive Qualcomm Gimbal beacons.
The NFL is one of several major sports leagues including the NBA and MLB that are all keen to leverage beacon technology in their stadiums to allow for increasingly personalized ad targeting as well as an enriched fan experience.
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
Trend Themes
1. Beacon Technology - The use of beacons in stadiums allows for personalized ad targeting and an enhanced fan experience.
2. Micro-location Marketing - The NFL's beacon network demonstrates the potential for sending personalized ads based on users' precise location within a stadium.
3. Sport Stadium Advertising - Major sports leagues like the NFL, NBA, and MLB are embracing beacon technology to deliver targeted and engaging ads to fans.
Industry Implications
1. Advertising - Beacon technology offers new opportunities for targeted and location-based advertising campaigns.
2. Sports Entertainment - Using beacons in stadiums enhances the fan experience by delivering personalized content and promotions.
3. Technology - The NFL's adoption of beacon technology demonstrates the growing importance of micro-location marketing in the tech industry.