Streetwear label Stüssy prepares to drop its Beach Gear collection for the warm Summer 2018 season. The seasonal range draws inspiration from 50s Los Angeles. The line specifically explores the liberating free spirits and lifestyles of the time, looking at individuals' love of nature. Some of the selections include a nylon jacket, water shorts, mixed panel rayon shirt, low pro hat, graphic t-shirts, and tie-dye crew fleece pieces. Notably, the t-shirts boast graphics that read "preach the virtues of a more conscious way of living."
The color palette is vibrant, seeing hues of bright orange, blue, orange, pink, white, and purple. The new Stüssy Beach Gear collection will be available to shop beginning July 20 online on the brand's website, at its chapter store locations, and Dover Street Market London.
Summer-Ready Beach Apparel
Stüssy Introduces Its Beach Gear Collection for Summer 2018
Trend Themes
1. Retro-inspired Beach Apparel - There is an opportunity to create a line of beach apparel that highlights vintage design aesthetics for a nostalgic appeal.
2. Eco-friendly Beach Apparel - There is an opportunity to incorporate sustainability into beach apparel designs that convey environmentally-conscious messaging.
3. Augmented Reality-enabled Online Shopping - There is an opportunity to engage customers with an immersive online shopping experience that uses AR technology to show how beach apparel would look in a beach setting.
Industry Implications
1. Fashion - The fashion industry can explore adding beach apparel lines that go beyond conventional designs and materials for a refreshed and updated look.
2. E-commerce - The e-commerce industry can explore trends in online shopping, by utilizing AR technology for a seamless and realistic virtual shopping experience.
3. Sustainable Living - The sustainable living industry can explore creating beach apparel designs that promote eco-conscious messaging, which can spark conversation on sustainable living.