Taylor Bennett works in collaboration with Champion Athleticwear on a new collection entitled Be Yourself, Be a Champion. The capsule is showcased through a bright campaign with a focus on inclusivity. The all-gender designs feature tees, sweaters, and shorts with notable gym shorts to lead the range. It is designed in blue and red and applied on mesh for breathability.
This is quickly followed by a dark grey logo pullover sweater and a white logo hoodie. The iconic C logo by Champion can be found on the corner of all the designs with the 'BY' logo phrase in the middle in multi-color block letters. Talking about the capsule, Bennett states, "I think there’s a lot of people — in the music community, especially in hip-hop — that don’t feel okay with being themselves, that feel like being different is to be wrong. I’ve never shared that belief."
Inclusive Empowering Merchandise
Taylor Bennett & Champion Drop Be Yourself, Be a Champion Merch
Trend Themes
1. Inclusive Fashion - The growing trend of inclusive fashion is providing opportunities for brands to showcase diversity through their designs.
2. All-gender Design - The shift towards all-gender design is disrupting the traditional binary approach to fashion, and is providing opportunities for brands to tap into a wider market.
3. Empowering Merchandise - The trend of empowering merchandise is providing opportunities for brands to create products that showcase positivity and self-expression.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can utilize inclusive design to better represent and cater to diverse communities.
2. Music and Entertainment - The music and entertainment industry can use empowering merchandise to spread messages of positivity and self-expression to fans.
3. Sports and Athletics - The sports and athletics industry can utilize all-gender designs to create apparel that is accessible and inclusive to all athletes.