Charles Saatchi (of Saatchi and Saatchi advertising agency) is renowned for his often grumpy demeanor, bad attitude and secretive nature; however, he opens up in his new book 'Be The Worst You Can Be.' Harping on an age-old adage for the book's title should shed some light on Saatchi's life perspective; the secondary title cautions that "Life's too short for patience and virtue."
The beautifully bound leather book is filled with questions ranging from thought-provoking to personal to asinine -- for example, one submitter wonders if Saatchi prefers girl groups to boy bands -- but each question lends some insight.
To his credit, Saatchi imparts some wisdom on a variety of different topics, including his thoughts on negative reviews, impatience and being nice.
Alternative Life Advice Guides
Charles Saatchi Advises to 'Be the Worst You Can Be'
Trend Themes
1. Alternative Life Advice Guides - Opportunity to disrupt traditional self-help and life coaching industries with unconventional approaches.
2. Embracing Negativity - Challenging the notion that positive thinking is always the answer, by presenting the idea that embracing negativity can lead to personal growth and evolution.
3. Personalized and Candid Q&as - Opportunity to create a trend of candid, personalized advice through the medium of Q&As delivered via books or other channels.
Industry Implications
1. Publishing - Opportunity for publishers to create a new niche in the market for alternative life advice books.
2. Self-help - Opportunity for life coaches to incorporate unconventional approaches into their practices.
3. Marketing and Advertising - Opportunity for marketers and advertisers to leverage the popularity of unconventional life advice and incorporate it into their campaigns.