BE THE FUTURE GapKids is a new campaign from Gap that takes the form of a "collective call-to-action for youth, led by youth." The campaign is all about giving young American activists a platform to share their voices and their vision for creating change for a more sustainable and inclusive future.
Fittingly, the BE THE FUTURE GapKids campaign launched on International Youth Day and it is introducing a diverse group of young leaders who are passionate about sustainability, climate justice and activism. Jerome Foster II is an 18-year-old climate activist, educator, uniter and the founder of national youth voting organization OneMillionOfUs and Levi Draheim is a 13-year-old climate activist and the youngest plaintiff in a climate lawsuit.
The campaign features the youth activists in Gap's collection of sustainable fashion, including pieces from the new Teen Collection designed to help save water and reduce waste.
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
Trend Themes
1. Youth Activism - Creating platforms for young activists to share their voices and drive change for a more sustainable and inclusive future.
2. Sustainable Fashion - Increasing demand for clothing that is designed to save water and reduce waste.
3. Climate Justice - Highlighting the need for action on climate change and advocating for justice for affected communities.
Industry Implications
1. Fashion - Incorporating sustainable practices into the fashion industry and offering clothing that aligns with the values of young activists.
2. Environmental Advocacy - Supporting initiatives that emphasize climate justice and activism among young people.
3. Youth Engagement - Providing platforms, resources, and opportunities for young leaders to effectively participate in activism and create positive change.