Be Leaf is a new fast casual dining concept recently launched in Chicago that features farm fresh ingredients. The innovative dining concept boasts the advantage of locally sourced, fresh produce that takes their menu to the next level.
A uniquely styled new venture, Be Leaf's menu is called 'the Decision Tree,' and is visualized as a dizzying wall-mounted world of choices. The Decision Tree is divided into several areas; the Green Wall, the Good and the Works. The Green Wall details the choices for the base of the salad, like arugula, kale, romaine and more. The Goods include crunchy toppings such as kale chips, while the Works highlights proteins like bacon and steak.
Additionally, Be Leaf has a particularly enticing 'seasonal shoutouts' menu that currently includes a peach salad and a melon-infused salad.
Sustainable Fast Casual Dining
Be Leaf is a New Fast Casual Dining Concept Launching in Chicago
Trend Themes
1. Sustainable Dining - The demand for sustainable dining options is growing, creating an opportunity for innovative concepts like Be Leaf to offer locally sourced, farm fresh ingredients.
2. Fast Casual Innovation - Be Leaf's unique 'Decision Tree' menu format creates a disruptive innovation opportunity in the fast casual dining industry.
3. Seasonal Menus - Offering seasonal menu options, like the peach and melon salads featured at Be Leaf, is a trend that is gaining popularity in the fast casual dining market.
Industry Implications
1. Fast Casual Dining - Concepts like Be Leaf are revolutionizing the fast casual dining industry with their emphasis on sustainability and locally sourced ingredients.
2. Farm-to-table Restaurants - The farm-to-table restaurant industry can benefit from the growing demand for sustainable dining and may look to concepts like Be Leaf for inspiration.
3. Salad Chains - Salad chains can take notes from Be Leaf's unique 'Decision Tree' menu format and emphasis on seasonal ingredients to innovate their offerings and better cater to health-conscious consumers.