Nothing screams 'Be Active In Style' better than the Spring/Summer 2018 capsule by Beyonce's activewear label IVY PARK. The collection, dubbed 'Strong Beyond Measure,' dropped just in time for International Women's Day and it is the epitome of athletic empowerment. With the help of "British artist IAMDDB, British-Nigerian athlete Risqat Fabunmi-Alade and Burberry model Molly Smith," the activewear's black and olive silhouettes are highlighted to perfection.
The Spring/Summer 2018 lookbook bears a militant feel that communicates the tension and motivation, which are characteristic before a fight is about to happen. Metaphorically speaking, IVY PARK eludes to our duty, simultaneously bringing consumers together under the guise of sisterhood. The 2018 silhouettes perfectly encompass the nature of the forward-thinking and ambitious female, creating a fashionable collection that allows you to effortlessly be active in style.
Celebrity-Endorsed Empowering Activewear
IVY PARK by Beyonce Encourages You to Be Active in Style
Trend Themes
1. Athletic Empowerment Fashion - The success of IVY PARK's Spring/Summer 2018 capsule collection proves consumers are looking for clothes that empower them to be active while looking fashionable.
2. Celebrity Endorsement in Fashion - As seen with IVY PARK, consumers are drawn to celebrity-endorsed fashion lines that align with their values and lifestyle choices.
3. Athletic Leisure Fashion - IVY PARK's combination of style and functionality taps into the growing trend of athletic leisure fashion, where consumers demand clothes that perform both in and out of the gym.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from disruptive innovation by rethinking the traditional gender roles in athletic wear, and producing versatile clothing that caters to the evolving consumer needs.
2. Athletic Wear Industry - The athletic wear industry has an opportunity for disruptive innovation by tapping into the rising trend of fashion-forward athletic wear that can withstand intense physical activity.
3. Celebrity Branding Industry - The celebrity branding industry can benefit from aligning with causes that empower and inspire consumers, as seen with IVY PARK's association with International Women's Day and female empowerment.